UPDATE
12 September 2025
Get ready to discover and shop the next generation of iPhone, Apple?Watch and AirPods
Customers can pre-order the latest iPhone models and all-new accessories beginning on Saturday
This week, the wait is over. Apple fans can pre-order and upgrade to the groundbreaking iPhone?17, iPhone?Air, iPhone?17?Pro and iPhone?17 Pro?Max starting Saturday, 13?September at 12:00 am NZST on apple.com/nz and in the Apple Store app.
All four models feature the Center Stage front camera for next-level selfies, 48MP Fusion camera systems, the latest-generation chips for incredible performance and fantastic all-day battery life. The beautiful new designs are even more durable and offer 3x better scratch resistance thanks to the Ceramic Shield?2 front cover. Powered by iOS?26 — Apple’s latest software release featuring a beautiful new design with Liquid Glass and enhanced Apple Intelligence features — the latest iPhone models offer a more personalised, powerful and intelligent experience.
Online, Apple Specialists can help customers discover and shop the perfect iPhone model. Apple also offers customers convenient home delivery options.
Apple?Watch Series?11, Apple?Watch Ultra?3, Apple?Watch SE?3 and AirPods?Pro?3 are available to pre-order today on apple.com/nz and in the Apple Store app. Along with the latest iPhone models, these new products will be available worldwide beginning Friday, 19?September.
Meet the All-New Line-Ups
iPhone 17 is packed with features users will enjoy every day, including a bigger and brighter display with ProMotion up to 120Hz, all-day battery life with faster charging, a fantastic 48MP Dual Fusion camera system and the Center Stage front camera. The all-new iPhone Air features an incredibly thin and light design that is more durable than any previous model, with pro performance, advanced camera systems on the front and back, and fantastic all-day battery life. With an all-new unibody design optimised for performance and powered by A19 Pro, iPhone?17?Pro and iPhone?17?Pro Max are the most powerful Pro models ever made, delivering the best-ever performance, camera systems and battery life in an iPhone.
Apple Watch features an all-new line-up, bringing powerful new features to the world’s most popular watch. Apple?Watch Series?11 is the ultimate health and fitness companion, featuring new insights including hypertension notifications1 and sleep score, plus up to 24?hours of battery life to last throughout the day and night. Apple?Watch SE?3 brings a massive update in performance and features — such as wrist temperature sensing, an Always-On display and more — at an incredible value. Apple?Watch Ultra?3 brings satellite communications like built-in Emergency SOS via satellite and location sharing via satellite. The ultimate sports and adventure watch, Apple?Watch Ultra?3 offers up to 42?hours of battery life and the largest display ever in an Apple?Watch.
AirPods Pro 3 deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) — removing up to 4x more noise than the original AirPods?Pro. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language. The updated design helps AirPods?Pro?3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga and more. For the first time, users can utilise AirPods?Pro?3 to measure heart rate during workouts and track over 50?workout types with the new experience in the Fitness app on iPhone.
Get Ready to Upgrade with Apple
By shopping directly at Apple, customers can enjoy personalised support from Apple Specialists and learn all the ways to get more out of their devices.
Beautiful New Accessories
Apple is introducing beautiful new accessories to complement each new iPhone model. The slim and lightweight iPhone Air Bumper perfectly frames iPhone?Air for added edge protection, the iPhone Air Case with MagSafe has an ultrathin translucent design, and an all-new iPhone Air MagSafe Battery seamlessly attaches to the back of the device, quickly charging iPhone Air when the battery is low, or maximising battery life when connected throughout the day. In addition to the Clear Case with MagSafe, a Silicone Case with MagSafe will be available for iPhone?17, iPhone?17?Pro and iPhone?17 Pro?Max in gorgeous new colours. A new TechWoven Case is perfect for customers shopping for iPhone?17?Pro and iPhone?17 Pro?Max, featuring a new technical-woven fabric with a protective coating that provides resistance to scratches and stains. When paired with selected Apple cases, users can wear the latest iPhone models hands-free with an all-new Crossbody Strap.2
This spring, the Apple Watch band line-up features a new palette of colours, and a new collection of bands for Apple?Watch Ultra?3 includes a Trail Loop design with reflective yarn along the edges. In addition, the Nike Sport Band and Nike?Sport?Loop feature a new set of colours.
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- Hypertension notifications are currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later, and Apple Watch Ultra 2 and later. The feature is not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or during pregnancy.
- The Crossbody Strap is compatible with the the iPhone?17 Silicone Case with MagSafe, iPhone?17?Pro Silicone Case with MagSafe, iPhone?17 Pro?Max Silicone Case with MagSafe, iPhone?Air Case with MagSafe and iPhone Air Bumper.