Apple Worldwide Developers Conference 2025
Introducing our broadest design update ever, a more helpful Apple Intelligence and exciting new features across platforms.
Introducing our broadest design update ever, a more helpful Apple Intelligence and exciting new features across platforms.
Use visual intelligence with what’s onscreen. Create polls and backgrounds in Messages. And bridge language barriers with Live Translation, all on iPhone.
Turbocharge productivity with an updated Spotlight. Use Apple Intelligence in even more places. And enjoy Live Activities and the Phone app on Mac.
A new windowing system adds the flexibility to multitask, and powerful file management options help you get more done on iPad.
Get personalised motivation with Workout Buddy, intelligent actions in Messages and timely Smart Stack hints — right from your Apple Watch.
Introducing iPhone 16 Pro and iPhone 16, built for Apple Intelligence. All-new Apple Watch Series 10 and AirPods 4. Apple Watch Ultra 2 and AirPods Max in fresh new colours.
Introducing Apple Intelligence, AI for the rest of us. And exciting updates coming with iOS 18, iPadOS 18, macOS Sequoia and watchOS 11.
Introducing the unbelievably thin and portable iPad?Pro with Apple M4 chip, the redesigned iPad?Air in two sizes and the all-new Apple?Pencil?Pro.
Introducing the new MacBook Pro 14″ and MacBook Pro 16″, and the new iMac. Now supercharged by the M3 family of chips.
Introducing iPhone 15 Pro, iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2 and a major step towards making all our products carbon neutral by 2030.
Introducing the new 15″ MacBook Air with M2, Mac Studio with M2 Max and M2 Ultra, and Mac Pro with M2 Ultra. And previews of iOS 17, iPadOS 17, macOS Sonoma and watchOS 10.